German luxury skincare brand Babor has launched a new campaign focused on women’s empowerment, encouraging women to ‘Ask for more.’ The age-positive campaign features images of different ages and ethnicities – and photos that have not been retouched.
“At Babor, we’re convinced that you are at your best when you feel confident and beautiful,” says Michael Schummert, CEO of Babor. “Beauty is not merely a matter of outward appearance, as we know. But the fact remains that if we feel beautiful and at ease in our own skin, we are happier, more confident and more self-assured. It is precisely this feel-good feeling that Babor wants to give its customers.”
Babor says it also supports women’s empowerment in its company, where 62 per cent of the workforce – and 50 per cent of executive positions – are held by women.
Babor has also launched a new Lifting Cellular Collagen Booster Cream Rich, which contains precision formulas designed to plump up the skin, correct wrinkles and firm sagging tissue.
Described as a “fountain of youth for the skin,” the cream contains lupin extract, said to stabilize and densify the collagen fiber network; brown algae extracts to improve tissue firmness; and Omega 3, 6 and 9 fatty acids to maintain the integrity of the skin’s barrier.
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